2025
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So Drama! Entertainment is one of Singapore's leading media and entertainment companies. With our new Brand Film, we wish to invite viewers on a journey with us – introducing our award-winning works, our wonderful multitalented people, and our exciting future home – with a novel approach that celebrates the magic of creativity.
Crafted by our award-winning in-house creative team, it aims to showcase our commitment to creative storytelling, cutting-edge technology and innovative production. Our exciting past works serve as a backdrop to the brand film’s dance choreography, presenting an engaging way to showcase the company’s dynamic range of projects and productions. A virtual preview of our new home in central Singapore, slated to be operational in 2027, serves as the stunning conclusion to the film.
Produced using in-house creative resources, the film demonstrates the company’s multidisciplinary expertise, bringing together the talents of Creative Innovation for scripting and design, Video Production for directing, filming, editing, and compositing, Music & Drama Company for choreographing dance sequences and composing the original score, and Capability Development for virtual production support.
Leveraging our in-house soundstage and high-end video production capabilities, the team utilised the ARRI ALEXA 35 camera for its cinematic quality – coupled with a fully integrated virtual production workflow to create immersive, studio-grade content efficiently and cost-effectively, enhancing realism and depth in every frame.
Credits
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WHO Design Studio Limited
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Corporate Identity - Brand Identity
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South Korea
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Purdue Institute for Cancer Research
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Integrated Marketing - Integrated Marketing Campaign
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United States
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MGM Grand Paradise Ltd.
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Experiential & Immersive - Multi-Channel Experience
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Macau SAR
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Creative Others
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Branded Content - Fashion & Beauty
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Canada