Lightedge Website

In a world full of hype and noise about cloud computing, Lightedge needed a new way to tell their story. As the company evolved after a merger with Connectria, another leading colocation and cloud services provider, they turned to Atomicdust to revamp their website.

Lightedge’s new brand—also crafted by Atomicdust—invites visitors to, “See beyond.” Beyond their current challenges? Of course. More than that, “See beyond” is a bold promise that Lightedge won’t stop with expected solutions, and will pull from the best technologies to craft a custom hybrid cloud solution for every client.

This promise is a central component of the website. The navigation prioritizes where people are in their current journey—by problem, by industry or by technology—and demonstrates how Lightedge can help them achieve real breakthroughs.

The site’s design steps outside industry-standard sparse, blue color schemes, while still feeling completely appropriate for the sector. Bright graphics, along with subtle animations, visually lead visitors to critical information like core solutions, case studies and thought leadership content.

Every page on the site is intentionally designed to lead visitors deeper in the site or to a call to action that matches where they are in the journey, based on the content they are currently reading.

The Lightedge website launched in early 2025 and has helped the company stand out from the crowd, with a clear demonstration of how they help their clients “See beyond.”