MINItrace Magni NPI

MINItrace Magni is a new product for GE HealthCare within their Radiopharmaceutical offering. The team wanted a video to showcase this new offering as a product introduction at the Society for Nuclear Medicine and Molecular Imaging annual congress in 2024. The launch video was central to the unveiling: It was premiered on the giant overhead monitor in the center of the trade show floor. Since the machine itself is still in development, video allows the audience to see it since it could not be a physical part of the trade show display. Through the use of animation and creative editorial, we were able to bring the machine to life and demonstrate its key features and benefits, while emphasizing the greater story around the rise of procedures and the business need the MINItrace Magni solves.