2025
The Cleaning Lady 'Antihero'
Entrant Company
Truest.,LLC
Category
Advertising - Advertising Campaign
Client's Name
FOX
Country / Region
United States
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant Company
Phoenix Media Group
Category
Event - B2B
Country / Region
United States
Entrant Company
Kasra Design® (Explainer Videoly Pte. Ltd)
Category
Video - Animation
Country / Region
Singapore
Entrant Company
Eric Tom & Bruce
Category
Video - Children
Country / Region
Australia
Entrant Company
Shunyuxin Optoelectronics Co., Ltd.
Category
Event - Festival / Carnival
Country / Region
Taiwan