2025

The Cleaning Lady 'Antihero'

Entrant

Truest.,LLC

Category

Advertising - Advertising Campaign

Client's Name

FOX

Country / Region

United States

Gallery

MUSE Creative Awards Winner – The Cleaning Lady 'Antihero' by Truest.,LLC (Image 1)

MUSE Creative Awards Winner – The Cleaning Lady 'Antihero' by Truest.,LLC (Image 2)

MUSE Creative Awards Winner – The Cleaning Lady 'Antihero' by Truest.,LLC (Image 3)

About The Entry

‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.