2025
The Cleaning Lady 'Antihero'
Entrant
Truest.,LLC
Category
Advertising - Advertising Campaign
Client's Name
FOX
Country / Region
United States
Gallery
About The Entry
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant
Gulf Health Council
Category
Social Media - Public Health
Country / Region
Saudi Arabia
Entrant
Ogilvy 4129
Category
Branded Content - Social
Country / Region
Turkey
Entrant
Flash Flippin
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
Invention Studios
Category
Video - Cinematography
Country / Region
Qatar