2025
The Cleaning Lady 'Antihero'
Entrant Company
Truest.,LLC
Category
Advertising - Advertising Campaign
Client's Name
FOX
Country / Region
United States
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant Company
Explore
Category
Video - Banking
Country / Region
United States
Entrant Company
NBCUniversal
Category
Video - Corporate
Country / Region
United States
![MUSE Advertising Awards - Accelerate [Sustainability] Opportunity](https://museaward.com/upload/entry/thumb/1741843091_thumb_129040.jpg)
Entrant Company
Gravity Global
Category
Branded Content - Transportation
Country / Region
United Kingdom
Entrant Company
The LOOMIS Agency
Category
Video - TV Ad Campaign
Country / Region
United States