2025
The Cleaning Lady 'Antihero'
Entrant Company
Truest.,LLC
Category
Advertising - Advertising Campaign
Client's Name
FOX
Country / Region
United States
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant Company
Purple Brain
Category
Video - Sports
Country / Region
Saudi Arabia
Entrant Company
The Lab @ Primo Brands
Category
Social Media - Brand Partnerships
Country / Region
United States
Entrant Company
35MM Media Production
Category
Video - Public Service & Activism
Country / Region
Saudi Arabia
Entrant Company
Master For You Agency
Category
Branded Content - Entertainment
Country / Region
Spain