2025

Replaced - Radio Campaign

Entrant Company

Copper Giants

Category

Audio - Radio Campaign

Client's Name

Liberty Mutual Insurance

Country / Region

United States

“Replaced’ radio campaign was specifically designed for radio. It’s the behind-the-scenes making of radio spots. Doug’s voice comes from the studio after the click of the talk-back button. The “Talent” is in studio. Doug is trying to direct, coach, prod, teach, beg, him into being a spokesperson; read the tagline; the val-prop; how about just saying the name of the company properly?! This is a glance into how the sausage is made. Fun for the listener. For those of us who have lived through sessions like these in our careers, maybe a little too close to home.

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Credits

Executive Creative Director

Bill Girouard

Creative Director

Joe Beutel

Creative Director

Josh Tetrault

Senior Copywriter

Jenny Lui

Executive Producer

Amy Appleton