2025
Replaced - Radio Campaign
Entrant
Copper Giants
Category
Audio - Radio Campaign
Client's Name
Liberty Mutual Insurance
Country / Region
United States
About The Entry
“Replaced’ radio campaign was specifically designed for radio. It’s the behind-the-scenes making of radio spots. Doug’s voice comes from the studio after the click of the talk-back button. The “Talent” is in studio. Doug is trying to direct, coach, prod, teach, beg, him into being a spokesperson; read the tagline; the val-prop; how about just saying the name of the company properly?! This is a glance into how the sausage is made. Fun for the listener. For those of us who have lived through sessions like these in our careers, maybe a little too close to home.
Credits
Entrant
Admerasia
Category
Branded Content - Food & Beverage
Country / Region
United States
Entrant
VIP Tires & Service
Category
Video - Meeting (Open / Close)
Country / Region
United States
Entrant
SFC Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
HEYAN
Category
Corporate Identity - Brand Identity
Country / Region
China