MUSE Platinum

2025

Never Think about Tax Again

Entrant Company

Ouzo Studio

Category

Video - Comedy

Client's Name

Hnry

Country / Region

Australia

When NZ startup Hnry came to us, they wanted to totally change the game for sole traders in Australia. Their mission? To make tax easy, fast, and stress-free. And that’s exactly what we showed in our fun, upbeat campaign.

From designers to tradies – and even a quick pitstop at a traditional accountant – this campaign takes us on a journey where we explore the possibilities of a truly admin-free existence for sole traders.

This campaign helped launch Hnry into the Aussie market, giving them the boost they needed to become the go-to for sole trader tax. With a mix of humor, relatable characters, and clever visuals, we helped Hnry stand out and establish themselves as the leader in the space. Tax doesn’t have to be hard – with Hnry, it’s done.

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