MUSE Platinum

2025

Challenge is our Nature

Entrant Company

Daw Production house

Category

Video - Cinematography

Client's Name

Ministry of Sport

Country / Region

Saudi Arabia

The Dakar Rally in Saudi Arabia is more than just a race—an epic battle between competitors, machines, and the untamed wilderness. Across vast deserts, towering dunes, and rugged mountains, drivers push their limits in one of the world’s most challenging motorsport events. Since it arrived in Saudi Arabia, the rally has transformed the landscape into a stage for adrenaline, endurance, and determination. It’s a journey of speed, strategy, and survival, where every turn holds the potential for victory or defeat. This is not merely motorsport; it is a testament to human resilience in the heart of the Arabian wilderness.

In this film, we follow our heroes throughout their journey, capturing the challenges and moments of their days and nights as they embrace the instinct to overcome adversity.

We adopted a fast-moving, shaking cinematography to match the enthusiasm of the event.

More Platinum Winners
Branded Content
2025
MUSE Advertising Awards - Jazz From State Farm

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Country / Region

United States

Audio
2025
MUSE Advertising Awards - “The Pod Drop (Pod Change Theme Song)”

Entrant Company

Porter Novelli

Category

Audio - Original Music

Country / Region

United States

Branded Content
2025
MUSE Advertising Awards - Maybelline x SNL50
Maybelline New York

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Country / Region

United States

Video
2025
MUSE Advertising Awards - Accelerate [Efficiency] Opportunity: The Tech Eagle

Entrant Company

Gravity Global

Category

Video - Business to Business

Country / Region

United Kingdom

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy