MUSE Platinum

2025

Race the sunset

Entrant Company

Daw Production house

Category

Video - Music Video

Client's Name

Ministry of Sport

Country / Region

Saudi Arabia

The GT race represents a unique type of competition, particularly from a millennial and Gen Z perspective. It embodies a rebellious spirit, showcasing reckless actions, power, and endurance. Various video games, movies, and music videos have shaped this viewpoint.

The connection between GT racing and street drag racing is undeniable. To honor our audience, we've brought the event's excitement to the streets of Jeddah, highlighting its main attractions.

Music plays a vital role in our film, helping to extend the emotional experience beyond the race route. We have chosen cinematography carefully to tell our story effectively.

The race occurs in three locations: Jeddah Corniche Circuit, Jeddah Islamic Port, and Jeddah Ametuer Circuit. Linking between all three as one race that happens in the whole city. The film celebrated youth spirit and culture alongside the GT event.

More Platinum Winners
Event
2025
MUSE Advertising Awards - YouTube Festival 2024
Google Germany

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Event - B2B

Country / Region

Germany

Video
2025
MUSE Advertising Awards - Harry Mack x UCHealth – The Big One

Entrant Company

Anatomy: The Internal UCHealth Agency

Category

Video - Music

Country / Region

United States

Video
2025
MUSE Advertising Awards - Challenge is our Nature
Ministry of Sport

Entrant Company

Daw Production house

Category

Video - Cinematography

Country / Region

Saudi Arabia

Social Media
2025
MUSE Advertising Awards - Move Improved
Hyundai MOBIS

Entrant Company

Hyundai MOBIS

Category

Social Media - B2B

Country / Region

South Korea