2025
Walmart: The Nuevolution Project
Entrant
NBCUniversal
Category
Branded Content - Fashion & Beauty
Client's Name
Walmart
Country / Region
United States
Gallery
About The Entry
The campaign celebrated the Latine diaspora by highlighting Walmart’s Nuevolution Project clothing line and the Latin Billboard Awards dancers. During the show, the dancers, styled in Walmart’s latest line, performed a choreography that merged Latin cultural movements with urban influences, embodying a modern remix of "nuestra cultura." Audiences were treated to a visually stunning music-video-style custom piece following the in-show performance that celebrated diversity and creativity.
The campaign also created a rare moment of connection: fans watching the performance were introduced to a QR code that helped them shop for the clothes online.
Featured Media
Credits
![2025 MUSE Creative Awards Winner - CHEN LINONG [ BY THE NAME OF YOUTH ] CONCERT TOUR](https://museaward.com/upload/entry/thumb/1742546050_thumb_129734.jpg)
Entrant
YASSS! Entertainment Production
Category
Event - Concert
Country / Region
Taiwan
Entrant
Noise In Head
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Iraq
Entrant
small and medium enterprises general authority
Category
Event - New Category
Country / Region
Saudi Arabia
Entrant
Phoenix Media Group
Category
Experiential & Immersive - Business to Business (NEW)
Country / Region
United States