2025
Entrant Company
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Client's Name
Country / Region
Blending suspense with cultural relevance, The Watchers campaign seamlessly integrated Warner Bros.' thriller with Telemundo’s hit reality show La Casa de los Famosos (LCDLF). Featuring LCDLF star Ariadna Gutiérrez, the :30 custom spot played on the shared theme of constant surveillance, immersing audiences in the film’s eerie atmosphere while leveraging a beloved Latine celebrity.
With a multi-platform rollout across social, linear, and streaming, the campaign generated 10.2M impressions, an 8x benchmark CTR, and 6,500+ fan comments. By aligning a blockbuster thriller with Hispanic entertainment, The Watchers captivated audiences and drove engagement, proving the power of culturally resonant storytelling.
Credits
Entrant Company
Hunan Museum / Digital Library of China Co., Ltd'/ Digital Culture And Art Development Co.,LTD / Yangshipin Integrated Media Development Co.,Ltd
Category
Experiential & Immersive - Exhibition Experience
Country / Region
China
Entrant Company
Stephen Arnold Music (SAM)
Category
Audio - News
Country / Region
United States
Entrant Company
Daw Production house
Category
Video - Sports
Country / Region
Saudi Arabia
Entrant Company
Indigo Concept
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Hong Kong SAR