2025

The Watchers: Who's Watching Me Now?

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

WARNER BROTHERS

Country / Region

United States

Blending suspense with cultural relevance, The Watchers campaign seamlessly integrated Warner Bros.' thriller with Telemundo’s hit reality show La Casa de los Famosos (LCDLF). Featuring LCDLF star Ariadna Gutiérrez, the :30 custom spot played on the shared theme of constant surveillance, immersing audiences in the film’s eerie atmosphere while leveraging a beloved Latine celebrity.
With a multi-platform rollout across social, linear, and streaming, the campaign generated 10.2M impressions, an 8x benchmark CTR, and 6,500+ fan comments. By aligning a blockbuster thriller with Hispanic entertainment, The Watchers captivated audiences and drove engagement, proving the power of culturally resonant storytelling.

MUSE Creative Awards Winner - The Watchers: Who's Watching Me Now? 1

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Credits

CMO, Global Advertising and Partnerships, NBCUniversal

Josh Feldman

EVP, Creative Partnerships, NBCUniversal

Jamie Cutburth

Head of Creative, Global Advertising and Partnerships, NBCUniversal

Steven Rummer

VP, Creative, Global Advertising and Partnerships, NBCUniversal

Mimi Belt

Creative Director and Executive Producer, NBCUniversal

Fiorella Agostino

Creative Producer, NBCUniversal

Jesulie Sanchez

Sr. Creative Director, Global Advertising and Partnerships, NBCUniversal

Yvette Perez

Marketing Vice President, Creative Partnerships, NBCUniversal

Jason Bisogni

Marketing Director, Creative Partnerships, NBCUniversal

Lauren Matela

Marketing Specialist, Creative Partnerships, NBCUniversal

Ashley Haber

VP, Development, Creative Partnerships, NBCUniversal

Katie White

VP, Development, Creative Partnerships, NBCUniversal

Vanessa Fimbres

Sr. Manager, Development, Creative Partnerships, NBCUniversal

Noelie Dumesle

VP, Talent, NBCUniversal

Matthew Finkelstein

Director, Talent, NBCUniversal

Daion Morton

Director, Client Team, NBCUniversal

Riley Bryson

Agency Digital Account Director, NBCUniversal

Marnie Wekselblatt

Agency Linear Account Director, NBCUniversal

David Colonna

Director, BOTH Films

Fran Mendez

Executive Producer, BOTH Films

Mayte Calzacorta

Director of Photography, BOTH Films

Rey Zitro

Executive Vice President of Worldwide Marketing, Warner Bros. Discovery

Dana Nussbaum

Executive Vice President of Worldwide Marketing Strategy, Warner Bros. Discovery

Christian Davin

Senior Vice President, Global Media, Warner Bros. Discovery

Lauren Roth

Vice President, Global Media, Warner Bros. Discovery

Chad Love

Executive Vice President, Creative Advertising, Warner Bros. Discovery

John Stanford

Executive Director, Creative Advertising, Warner Bros. Discovery

Carson Horvath

Vice President, Multicultural Marketing, Warner Bros. Discovery

Carlos Salcines

Director, Multicultural Marketing, Warner Bros. Discovery

Jennifer Ramon

Senior Director of Media Sponsorships and Promotions, Hearts & Sciences

Stephanie Chapluk

Senior Associate of Media Sponsorships and Promotions, Hearts & Science

Tatiana Bogarian

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