2025
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Blending suspense with cultural relevance, The Watchers campaign seamlessly integrated Warner Bros.' thriller with Telemundo’s hit reality show La Casa de los Famosos (LCDLF). Featuring LCDLF star Ariadna Gutiérrez, the :30 custom spot played on the shared theme of constant surveillance, immersing audiences in the film’s eerie atmosphere while leveraging a beloved Latine celebrity.
With a multi-platform rollout across social, linear, and streaming, the campaign generated 10.2M impressions, an 8x benchmark CTR, and 6,500+ fan comments. By aligning a blockbuster thriller with Hispanic entertainment, The Watchers captivated audiences and drove engagement, proving the power of culturally resonant storytelling.
Credits
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Ansys
Category
Video - Automotive
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United States
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Explore
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Video - TV Ad
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United States
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NBCUniversal
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Video - Celebrity / Fan
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United States
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insglück Gesellschaft für Markeninszenierung mbH
Category
Event - Corporate
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Germany