The Watchers: Who's Watching Me Now?

Blending suspense with cultural relevance, The Watchers campaign seamlessly integrated Warner Bros.' thriller with Telemundo’s hit reality show La Casa de los Famosos (LCDLF). Featuring LCDLF star Ariadna Gutiérrez, the :30 custom spot played on the shared theme of constant surveillance, immersing audiences in the film’s eerie atmosphere while leveraging a beloved Latine celebrity.
With a multi-platform rollout across social, linear, and streaming, the campaign generated 10.2M impressions, an 8x benchmark CTR, and 6,500+ fan comments. By aligning a blockbuster thriller with Hispanic entertainment, The Watchers captivated audiences and drove engagement, proving the power of culturally resonant storytelling.