MUSE Platinum

2025

Give Them Lala

Entrant

NBCUniversal

Category

Branded Content - Partnership

Client's Name

Universal Pictures

Country / Region

United States

About The Entry

When Agent Argylle calls, VPR star Lala Kent answers! This spot features Lala with her own dance partner seamlessly inserted in a dance-off scene with Henry Cavill and Dua Lipa. Filled with nods to Vanderpump lore, this cheeky spot combines elegant editing, choreography, and humor that Lala's fans love.

Credits

Chief Marketing Officer, NBCUniversal

Josh Feldman

Head of Creative, NBCUniversal

Steven Rummer

EVP, Creative Partnerships, NBCUniversal

Jamie Cutburth

VP, Creative, NBCUniversal

Sharon Ngoi

VP, Production, NBCUniversal

Liz Gaffney

Sr. Producer, NBCUniversal

Sam Rundbaken

Senior Executive Producer, NBCUniversal

Janelle Albino

Sr. Project Manager, NBCUniversal

Corinne Dutton

Creative Director, NBCUniversal

Aimee Yogg

Director, Creative Partnerships - Marketing, NBCUniversal

Jennifer Virzera

Sr. Writer, Producer, Editor, NBCUniversal

Jack Douglas

Sr. Manager, Development, NBCUniversal

Jenna Kaplowitz

Marketing Coordinator, NBCUniversal

Carly Rosati

SVP, Integrated Marketing, Universal Pictures

Beth Rehn

VP, Global Publicity and Integrated Marketing, Universal Pictures

Tara Martino

Manager, Integrated Marketing, Universal Pictures

Emily Stromberg

Writer, Director, RINGER

Rob Meltzer

Executive Producer, RINGER

Silke Thompson

Head of Post Production, RINGER

Daniel Elkayam

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