MUSE Gold

2025

Joe Time

Entrant Company

NBCUniversal

Category

Branded Content - Food & Beverage

Client's Name

Rao's

Country / Region

United States

We created this playful vignette to achieve Rao's goal of positioning their sauces as the perfect solution for an easy weeknight family dinner. We tapped Bravo's Gorga family featuring Joe's hidden passions that he can only indulge thanks to the ease of using Rao's. And his family is none the wiser! The generated overwhelmingly positive social sentiment.

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Credits

Chief Marketing Officer, NBCUniversal
Josh Feldman
EVP, Creative Partnerships, NBCUniversal
Jamie Cutburth
Head of Creative, NBCUniversal
Steven Rummer
VP, Production, NBCUniversal
Liz Gaffney
VP, Creative, NBCUniversal
Sharon Ngoi
VP, Creative Partnerships - Marketing, NBCUniversal
Brian Maher
Creative Director, NBCUniversal
Stacy Asturias
Senior Director, Creative Production, NBCUniversal
Sal Jurado
Writer, Producer, Editor, NBCUniversal
AJ Raponi
Sr. Project Director, Ad Sales Creative, NBCUniversal
Kendal Stavros
Director, Development, NBCUniversal
Taylor Sperry
Account Director Agency Partnerships, NBCUniversal
Kelsey McMahon
Sr. Producer, Ad Sales Creative Production, NBCUniversal
Cameron Cohen
Sr. Manager, Ad Sales Creative Partnerships, NBCUniversal
Caitlin Hare
Manager, Ad Sales Creative Partnerships, NBCUniversal
Joe Gibson
Account Manager, Ad Sales Agency Partnerships, NBCUniversal
Jack Denning
Specialist, Ad Sales Creative, NBCUniversal
Nia Jones
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