MUSE Gold

2025

Joe Time

Entrant Company

NBCUniversal

Category

Branded Content - Food & Beverage

Client's Name

Rao's

Country / Region

United States

We created this playful vignette to achieve Rao's goal of positioning their sauces as the perfect solution for an easy weeknight family dinner. We tapped Bravo's Gorga family featuring Joe's hidden passions that he can only indulge thanks to the ease of using Rao's. And his family is none the wiser! The generated overwhelmingly positive social sentiment.

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Credits

Chief Marketing Officer, NBCUniversal

Josh Feldman

EVP, Creative Partnerships, NBCUniversal

Jamie Cutburth

Head of Creative, NBCUniversal

Steven Rummer

VP, Production, NBCUniversal

Liz Gaffney

VP, Creative, NBCUniversal

Sharon Ngoi

VP, Creative Partnerships - Marketing, NBCUniversal

Brian Maher

Creative Director, NBCUniversal

Stacy Asturias

Senior Director, Creative Production, NBCUniversal

Sal Jurado

Writer, Producer, Editor, NBCUniversal

AJ Raponi

Sr. Project Director, Ad Sales Creative, NBCUniversal

Kendal Stavros

Director, Development, NBCUniversal

Taylor Sperry

Account Director Agency Partnerships, NBCUniversal

Kelsey McMahon

Sr. Producer, Ad Sales Creative Production, NBCUniversal

Cameron Cohen

Sr. Manager, Ad Sales Creative Partnerships, NBCUniversal

Caitlin Hare

Manager, Ad Sales Creative Partnerships, NBCUniversal

Joe Gibson

Account Manager, Ad Sales Agency Partnerships, NBCUniversal

Jack Denning

Specialist, Ad Sales Creative, NBCUniversal

Nia Jones

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