2025

Co.Lab AbVantage Integrated Marketing Launch Campaign

Entrant

Partner.Co

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Country / Region

United States

The campaign kicked off with a high-energy, onstage product reveal at an exclusive Partner.Co event on March 7, where 1,000 attendees were the first to access AbVantage through limited-edition six-pack event bundles. This VIP-only launch fueled major FOMO among those who weren’t in the room, generating viral social buzz and skyrocketing demand. The event-exclusive inventory sold out on-site, setting the stage for a high-impact public release on March 17—where the entire product stock sold out within days.