2025
Co.Lab AbVantage Integrated Marketing Launch Campaign
Entrant Company
Partner.Co
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Country / Region
United States
The campaign kicked off with a high-energy, onstage product reveal at an exclusive Partner.Co event on March 7, where 1,000 attendees were the first to access AbVantage through limited-edition six-pack event bundles. This VIP-only launch fueled major FOMO among those who weren’t in the room, generating viral social buzz and skyrocketing demand. The event-exclusive inventory sold out on-site, setting the stage for a high-impact public release on March 17—where the entire product stock sold out within days.
Entrant Company
35MM Media Production
Category
Video - Event
Country / Region
Saudi Arabia
Entrant Company
Capital Rx
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Sponsorship Experience
Country / Region
Germany
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - New Category
Country / Region
Germany