2025
Entrant Company
Category
Client's Name
Country / Region
Legendary Heat: When Texas Dairy Queen® unleashed Carolina Reaper Tacos, the fiery flavor set the state ablaze. In fact, their big, bold attitude made Texans everywhere wonder—how exactly did DQ® get them SO SPICY?
Jammin Bacon: When Texas Dairy Queen put the finishing touches on their new LTO Jammin’ Bacon Hungr-Buster, the folks at LOOMIS took one bite and said, “That ROCKS!” Then we got to work crafting an integrated campaign, including broadcast and social videos that paid off the Jammin’ name with some headbanging action and a new guitar solo sing-out. The result is a bold offering from Texas DQ that will leave fans across the state wanting an encore.
Josh Abbott: The band behind the music loves Texas Dairy Queen, too. So much so that the tour bus makes a stop whenever Josh gets the craving for some Treats & Eats. So nice of the client to name a meal after him.
Credits
Entrant Company
Gravity Global
Category
Integrated Marketing - Social Media
Country / Region
United Kingdom
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Country / Region
United States
Entrant Company
Amp Agency
Category
Strategic Program - Branding Refresh
Country / Region
United States
Entrant Company
Pure Perfection GmbH
Category
Event - Fashion
Country / Region
Germany