MUSE Platinum

2025

Texas Dairy Queen Campaign

Entrant Company

The LOOMIS Agency

Category

Video - TV Ad Campaign

Client's Name

Texas Dairy Queen Operator's Council

Country / Region

United States

Legendary Heat: When Texas Dairy Queen® unleashed Carolina Reaper Tacos, the fiery flavor set the state ablaze. In fact, their big, bold attitude made Texans everywhere wonder—how exactly did DQ® get them SO SPICY?

Jammin Bacon: When Texas Dairy Queen put the finishing touches on their new LTO Jammin’ Bacon Hungr-Buster, the folks at LOOMIS took one bite and said, “That ROCKS!” Then we got to work crafting an integrated campaign, including broadcast and social videos that paid off the Jammin’ name with some headbanging action and a new guitar solo sing-out. The result is a bold offering from Texas DQ that will leave fans across the state wanting an encore.

Josh Abbott: The band behind the music loves Texas Dairy Queen, too. So much so that the tour bus makes a stop whenever Josh gets the craving for some Treats & Eats. So nice of the client to name a meal after him.

Credits

Texas Dairy Queen Operators Council, CEO
Lou Romanus
The LOOMIS Agency, Executive Creative Director
Tina Tackett
The LOOMIS Agency, Group Creative Director
Jim Green
The LOOMIS Agency, Creative Director
Cecily Worthy
The LOOMIS Agency, Art Director
Meghan Jones
The LOOMIS Agency, Group Account Director
Chelsea Ratliff
The LOOMIS Agency, Account Director
Jenna Oliver
Director
Adam Littke | Jeff Bednarz
Producer
Chelsea Savadjian
Luminous Sound, Sound Engineer
Tre Nagella
Luminous Sound, Composer
Paul Loomis
Colorist
Steve Franko
See Spot Run, Editor
Tim Bird
Emily Askew
Emily Askew
Executive Producer
Brandon Tapp
Sound Design
Republic
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