2025

Upfront

Entrant Company

NBCUniversal

Category

Event - B2B

Client's Name

Country / Region

United States

The 2024 NBCUniversal Upfront at Radio City Music Hall showcased the power of the company’s content to engage audiences and create valuable opportunities for advertisers. The event featured major announcements, star appearances, live performances, and exclusive content previews, including the highly anticipated Wicked film trailer. Coming out of the Upfront, NBCUniversal delivered strong advertising results, securing significant commitments and reinforcing its industry leadership.

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Credits

Global Chief Marketing Officer, Ad Sales Marketing and Brand Partnerships, NBCUniversal

Josh Feldman

Head Of Creative, Ad Sales Creative, NBCUniversal

Steven Rummer

VP, Project Management, NBCUniversal

Andrew Gottlieb

VP, Creative, NBCUniversal

Ryan Cunningham

Sr. Project Director, NBCUniversal

Tory Toso