MUSE Platinum

2025

Words with Frenemies

Entrant

NBCUniversal

Category

Branded Content - Game / Application

Client's Name

Zynga

Country / Region

United States

To engage new players and re-engage lapsed fans, Zynga’s Words With Friends partnered with Bravo to spotlight their iconic multiplayer mode and new solo features. The Words With Frenemies linear vignettes, starring The Real Housewives positioned the game as the ultimate hub for playful competition and witty comebacks. The fans loved it!

MUSE Creative Awards Winner – Words with Frenemies by NBCUniversal (Image 1)

MUSE Creative Awards Winner – Words with Frenemies by NBCUniversal (Image 2)

MUSE Creative Awards Winner – Words with Frenemies by NBCUniversal (Image 3)

MUSE Creative Awards Winner – Words with Frenemies by NBCUniversal (Image 4)

Credits

Chief Marketing Officer, NBCUniversal

Josh Feldman

Head of Creative, NBCUniversal

Steven Rummer

EVP, Creative Partnerships, NBCUniversal

Jamie Cutburth

VP, Production, NBCUniversal

Liz Gaffney

VP, Creative, NBCUniversal

Sharon Ngoi

VP, Marketing, NBCUniversal

Jessica Black

Creative Director, NBCUniversal

Lisa Esselstein

Sr. Director, Marketing, NBCUniversal

Federico Mejer

Sr. Writer, Producer, Editor, NBCUniversal

Dan O'Halloran

Sr. Project Director, NBCUniversal

Kendal Stavros

Director, Development, NBCUniversal

Taylor Sperry

Account Director Agency Partnerships, NBCUniversal

Mary Demere

Sr. Producer, NBCUniversal

Cameron Cohen

Sr. Producer, NBCUniversal

Franco Interian

Sr. Manager, Development, NBCUniversal

Rebecca Berkowitz

Manager, Marketing, NBCUniversal

Valerie Bank

Project Manager, NBCUniversal

Shoshana Goodman

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