2025
Words with Frenemies
Entrant Company
NBCUniversal
Category
Branded Content - Game / Application
Client's Name
Zynga
Country / Region
United States
To engage new players and re-engage lapsed fans, Zynga’s Words With Friends partnered with Bravo to spotlight their iconic multiplayer mode and new solo features. The Words With Frenemies linear vignettes, starring The Real Housewives positioned the game as the ultimate hub for playful competition and witty comebacks. The fans loved it!
Credits
Entrant Company
Eric Tom & Bruce
Category
Video - Food & Beverage
Country / Region
Australia
Entrant Company
15|40 Productions
Category
Experiential & Immersive - Pop-Up Experience (NEW)
Country / Region
United States
Entrant Company
Something Big
Category
Branded Content - Infographics
Country / Region
United Kingdom
Entrant Company
Salt XC
Category
Experiential & Immersive - Cause Marketing
Country / Region
Canada