MUSE Platinum

2025

Words With Frenemies

Entrant Company

NBCUniversal

Category

Social Media - Celebrity & Influencer

Client's Name

Zynga

Country / Region

United States

To engage new players and re-engage lapsed fans, Zynga’s Words With Friends partnered with Bravo to create the Words With Frenemies social campaign featuring the Real Housewives. Included were original clips—a spelling bee challenge, a "me time" testimonial, and behind-the-scenes footage—plus branded photos and a social reformat of the :30 spot.

MUSE Creative Awards Winner - Words With Frenemies 1
MUSE Creative Awards Winner - Words With Frenemies 2
MUSE Creative Awards Winner - Words With Frenemies 3
MUSE Creative Awards Winner - Words With Frenemies 4
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Credits

Chief Marketing Officer / NBCUniversal
Josh Feldman
Head of Creative, NBCUniversal
Steven Rummer
EVP, Creative Partnerships, NBCUniversal
Jamie Cutburth
VP, Production, NBCUniversal
Liz Gaffney
VP, Creative, NBCUniversal
Sharon Ngoi
VP, Marketing, NBCUniversal
Jessica Black
Creative Director, NBCUniversal
Lisa Esselstein
Sr. Director, Marketing, NBCUniversal
Federico Mejer
Sr. Writer, Producer, Editor, NBCUniversal
Dan O'Halloran
Sr. Project Director, NBCUniversal
Kendal Stavros
Director, Development, NBCUniversal
Taylor Sperry
Account Director Agency Partnerships, NBCUniversal
Mary Demere
Sr. Producer, NBCUniversal
Cameron Cohen
Sr. Producer, NBCUniversal
Franco Interian
Sr. Manager, Development, NBCUniversal
Rebecca Berkowitz
Manager, Marketing, NBCUniversal
Valerie Bank
Project Manager, NBCUniversal
Shoshana Goodman
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