MUSE Platinum

2025

Words With Frenemies

Entrant Company

NBCUniversal

Category

Social Media - Celebrity & Influencer

Client's Name

Zynga

Country / Region

United States

To engage new players and re-engage lapsed fans, Zynga’s Words With Friends partnered with Bravo to create the Words With Frenemies social campaign featuring the Real Housewives. Included were original clips—a spelling bee challenge, a "me time" testimonial, and behind-the-scenes footage—plus branded photos and a social reformat of the :30 spot.

MUSE Creative Awards Winner - Words With Frenemies 1

MUSE Creative Awards Winner - Words With Frenemies 2

MUSE Creative Awards Winner - Words With Frenemies 3

MUSE Creative Awards Winner - Words With Frenemies 4

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Credits

Chief Marketing Officer / NBCUniversal

Josh Feldman

Head of Creative, NBCUniversal

Steven Rummer

EVP, Creative Partnerships, NBCUniversal

Jamie Cutburth

VP, Production, NBCUniversal

Liz Gaffney

VP, Creative, NBCUniversal

Sharon Ngoi

VP, Marketing, NBCUniversal

Jessica Black

Creative Director, NBCUniversal

Lisa Esselstein

Sr. Director, Marketing, NBCUniversal

Federico Mejer

Sr. Writer, Producer, Editor, NBCUniversal

Dan O'Halloran

Sr. Project Director, NBCUniversal

Kendal Stavros

Director, Development, NBCUniversal

Taylor Sperry

Account Director Agency Partnerships, NBCUniversal

Mary Demere

Sr. Producer, NBCUniversal

Cameron Cohen

Sr. Producer, NBCUniversal

Franco Interian

Sr. Manager, Development, NBCUniversal

Rebecca Berkowitz

Manager, Marketing, NBCUniversal

Valerie Bank

Project Manager, NBCUniversal

Shoshana Goodman

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