MUSE Platinum

2025

Words With Frenemies

Entrant

NBCUniversal

Category

Social Media - Celebrity & Influencer

Client's Name

Zynga

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Words With Frenemies by NBCUniversal (Image 1)
MUSE Creative Awards Winner – Words With Frenemies by NBCUniversal (Image 2)
MUSE Creative Awards Winner – Words With Frenemies by NBCUniversal (Image 3)
MUSE Creative Awards Winner – Words With Frenemies by NBCUniversal (Image 4)

About The Entry

To engage new players and re-engage lapsed fans, Zynga’s Words With Friends partnered with Bravo to create the Words With Frenemies social campaign featuring the Real Housewives. Included were original clips—a spelling bee challenge, a "me time" testimonial, and behind-the-scenes footage—plus branded photos and a social reformat of the :30 spot.

Credits

Chief Marketing Officer / NBCUniversal
Josh Feldman
Head of Creative, NBCUniversal
Steven Rummer
EVP, Creative Partnerships, NBCUniversal
Jamie Cutburth
VP, Production, NBCUniversal
Liz Gaffney
VP, Creative, NBCUniversal
Sharon Ngoi
VP, Marketing, NBCUniversal
Jessica Black
Creative Director, NBCUniversal
Lisa Esselstein
Sr. Director, Marketing, NBCUniversal
Federico Mejer
Sr. Writer, Producer, Editor, NBCUniversal
Dan O'Halloran
Sr. Project Director, NBCUniversal
Kendal Stavros
Director, Development, NBCUniversal
Taylor Sperry
Account Director Agency Partnerships, NBCUniversal
Mary Demere
Sr. Producer, NBCUniversal
Cameron Cohen
Sr. Producer, NBCUniversal
Franco Interian
Sr. Manager, Development, NBCUniversal
Rebecca Berkowitz
Manager, Marketing, NBCUniversal
Valerie Bank
Project Manager, NBCUniversal
Shoshana Goodman
More Platinum Winners
  Back to Winner Gallery
Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - The Yunlin West Ocean Music Festival 2025
Yunlin County Government
The Yunlin West Ocean Music Festival 2025

Entrant

XinMedia Co., Ltd.

Category

Experiential & Immersive - Environmental & Sustainability (NEW)

Country / Region

Taiwan

Branded Content
2025
2025 MUSE Creative Awards Winner - Get Ready With Music
Get Ready With Music

Entrant

e.l.f. Beauty

Category

Branded Content - Fashion & Beauty

Country / Region

United States

Outdoor Advertising
2025
2025 MUSE Creative Awards Winner - Gift Outside the Box
Mondelēz International
Gift Outside the Box

Entrant

Bulletproof

Category

Outdoor Advertising - Outdoor Campaign

Country / Region

United Kingdom

Outdoor Advertising
2025
2025 MUSE Creative Awards Winner - 《FW-III》
《FW-III》

Entrant

Chengdu FLINT WALK Film & Television Technology Co., Ltd.

Category

Outdoor Advertising - Billboard

Country / Region

China