MUSE Gold

2025

Jake Funko Pop

Entrant Company

NBCUniversal

Category

Social Media - Viral Marketing

Client's Name

State Farm

Country / Region

United States

Jake from State Farm Funko Pop brings the party in this IG Reel inspired by @BravoTV’s “follow the mic” content. Fans follow Funko Jake across the country to Bravo Fan Fest in Miami, landing in State Farm’s stylish Closet by Bravo activation. Appearances by Below Deck’s Capt. Sandy Yawn & Southern Charm’s Madison LeCroy helped rack up 3MM+ views.

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Credits

Chief Marketing Officer, NBCUniversal

Josh Feldman

Head of Creative, NBCUniversal

Steven Rummer

EVP, Creative Partnerships, NBCUniversal

Jamie Cutburth

SVP, Marketing, Creative Partnerships, NBCUniversal

Dana Pasciuto

SVP, Development, Creative Partnerships, NBCUniversal

Sari Feinberg

VP, Creative, NBCUniversal

Sharon Ngoi

VP, Social Marketing, Cable Entertainment, NBCUniversal

Doreen Rokhsar

VP, Marketing, Creative Partnerships

Brian Maher

VP, Executive Producer, Creative, NBCUniversal

Liz Gaffney

VP, Development, Creative Partnerships, NBCUniversal

Jay Adoue

Sr. Executive Producer, Creative / NBCUniversal

Janelle Albino

Sr. Director, Marketing, Creative Partnerships, NBCUniversal

Christina Calame

Creative Director, NBCUniversal

Lisa Esselstein

Director, Social Marketing, Bravo, NBCUniversal

Rachel Maggin

Director, Development, Creative Partnerships, NBCUniversal

Taylor Sperry

Sr. Manager, Development, Creative Partnerships, NBCUniversal

Trevor Keim

Sr. Project Manager, Creative, NBCUniversal

Corinne Dutton

Sr. Manager, Social Marketing, Bravo, NBCUniversal

Jenny Armstrong

Writer, Producer, Editor, NBCUniversal

Iggi Oegaard

Associate Producer, Creative, NBCUniversal

Grethel Gonzalez

Writer, Producer, Editor, Designer, NBCUniversal

AJ Raponi

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