MUSE Gold

2025

Jake Funko Pop

Entrant Company

NBCUniversal

Category

Social Media - Viral Marketing

Client's Name

State Farm

Country / Region

United States

Jake from State Farm Funko Pop brings the party in this IG Reel inspired by @BravoTV’s “follow the mic” content. Fans follow Funko Jake across the country to Bravo Fan Fest in Miami, landing in State Farm’s stylish Closet by Bravo activation. Appearances by Below Deck’s Capt. Sandy Yawn & Southern Charm’s Madison LeCroy helped rack up 3MM+ views.

Credits

Chief Marketing Officer, NBCUniversal
Josh Feldman
Head of Creative, NBCUniversal
Steven Rummer
EVP, Creative Partnerships, NBCUniversal
Jamie Cutburth
SVP, Marketing, Creative Partnerships, NBCUniversal
Dana Pasciuto
SVP, Development, Creative Partnerships, NBCUniversal
Sari Feinberg
VP, Creative, NBCUniversal
Sharon Ngoi
VP, Social Marketing, Cable Entertainment, NBCUniversal
Doreen Rokhsar
VP, Marketing, Creative Partnerships
Brian Maher
VP, Executive Producer, Creative, NBCUniversal
Liz Gaffney
VP, Development, Creative Partnerships, NBCUniversal
Jay Adoue
Sr. Executive Producer, Creative / NBCUniversal
Janelle Albino
Sr. Director, Marketing, Creative Partnerships, NBCUniversal
Christina Calame
Creative Director, NBCUniversal
Lisa Esselstein
Director, Social Marketing, Bravo, NBCUniversal
Rachel Maggin
Director, Development, Creative Partnerships, NBCUniversal
Taylor Sperry
Sr. Manager, Development, Creative Partnerships, NBCUniversal
Trevor Keim
Sr. Project Manager, Creative, NBCUniversal
Corinne Dutton
Sr. Manager, Social Marketing, Bravo, NBCUniversal
Jenny Armstrong
Writer, Producer, Editor, NBCUniversal
Iggi Oegaard
Associate Producer, Creative, NBCUniversal
Grethel Gonzalez
Writer, Producer, Editor, Designer, NBCUniversal
AJ Raponi
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