MUSE Platinum

2025

2025 Beigang Lantern Festival

Entrant Company

JIAJIAFU Integrated Marketing Communication Co.

Category

Event - Cultural

Client's Name

Country / Region

Taiwan

The inspiration for this lantern festival was drawn from Taiwan’s Mazu faith and the 400-year cultural heritage of Beigang, combined with a global sustainability mindset to showcase a fusion of tradition and the future. "Glittering" symbolized the dynamic shimmer of light dancing on water, evoking a sense of stability and reflection; "Procession" represented the pilgrimage of faith and cultural inheritance, uniting people's respect for history with their visions of the future in the interplay of time and space. Through lantern art and innovative lighting technology, the event conveyed local elegance and international perspectives, bringing forth a fresh new look for Taiwan's lantern festivals.
"Glittering Procession" deeply combined traditional lantern craftsmanship with modern art installations to create a multi-layered visual feast and immersive experience. The event invited more than thirty groups of artists from Taiwan and abroad, as well as local artisans, who used light sculpture projections and interactive installations to infuse the cultural landscape of Yunlin and Beigang into the performances. From ancient faith and distinctive industries to natural scenery, the diverse characteristics were all expressed through changes in lighting and rhythmic transitions.

More Platinum Winners
Website
2025
MUSE Advertising Awards - Holden Ellis: We Make People Curious

Entrant Company

Holden Ellis

Category

Website - Design / Web Agency

Country / Region

United States

Social Media
2025
MUSE Advertising Awards - Baking Up Holiday Success: Crumbl's TikTok Influencer Strate

Entrant Company

Later

Category

Social Media - Celebrity & Influencer

Country / Region

United States

Experiential & Immersive
2025
MUSE Advertising Awards - Volkswagen Group Media Night, Beijing

Entrant Company

Pure Perfection GmbH

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

Germany

Video
2025
MUSE Advertising Awards - Imagine Your Life with Rayovac
Rayovac (Energizer Holdings, LLC)

Entrant Company

Lure Digital

Category

Video - TV Ad

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy