2025
Entrant Company
Category
Client's Name
Country / Region
In traditional Asian societies, people are expected to maintain a positive spirit from a young age, which leads many people to habitually ignore or not know how to adjust negative emotions such as sadness and anger when faced with them. Our "WaterHeart WaterPark" is an emotional support tool that combines a comfort box, an essential oil bath ball and an emotional repair card. Through the concept of water park, emotions are materialized into various amusement facilities. In addition to subverting the stereotype of negative emotions, it also allows users to explore and relieve emotions in a more relaxed and intuitive way.
We designed the comfort box as the entrance to the bathroom, hoping that users can regard the bathroom as their own water park during the experience, and gain relaxation and support from it. For the sense of smell, we selected five different essential oils corresponding to their respective emotions, using the aroma to stimulate the amygdala in the brain to help regulate emotions. The repair cards combine many emotional words to allow users to understand their feelings more carefully. "WaterHeart WaterPark" is not only a short-term emotional relief, but also a long-term emotional exploration journey, helping people to establish healthy emotional concepts, learn to coexist with feelings, and find true balance and healing in the tide of emotions.
Credits
Entrant Company
AARP Brand Creative Services
Category
Website - Microsite
Country / Region
United States
Entrant Company
Freelance
Category
Marketing & Promotional - Specialty Item
Country / Region
United States
Entrant Company
HOL Experiences
Category
Mobile App - Cause / Awareness
Country / Region
Singapore
Entrant Company
Paper Crane
Category
Marketing & Promotional - Illustration
Country / Region
Canada