"Together We Rise" - Kooyman 85 Brand Film

The Kooyman brand journey to becoming the Caribbean's #1 home improvement destination with 7 stores on 
5 islands started from humble beginnings, as a mom and pop hardware store on Curaçao in 1939. 

As the milestone of 85 years serving their island communities approached in 2024, Kooyman embarked on some home improvement of their own; an omni-channel brand refresh, pivoting off its 85th anniversary.

The brand refresh included a recalibration of the company's mission and values, a new brand book, new design style, logo, color palette, tagline, etc. 

As a key anchor in the relaunch, an emotional Brand Film was also created.

The Kooyman Brand Film served as a visual and narrative bridge between the old and new, helping customers, employees, and stakeholders understand and embrace the reaffirmation of everything Kooyman stands for.

Titled “Together, We Rise” the Brand Film is an homage to the Kooyman Caribbean community, celebrating their collective culture, vibrancy, interconnectedness and bright and resilient spirit. 

The conceptual thread: Every day we look to improve, build and thrive, through the good times and tough times. Living in paradise also has its challenges, but together, we overcome them. Together we rise.

The production was an epic endeavor spanning several months across 5 islands; Aruba, Bonaire, Curaçao, St. Maarten and Barbados. The project was organically driven by locals, both behind and in front of the camera. 
No actors. Just real people and Kooyman employees. It also showcased our new visual style and sonic branding. 

With hundreds of hours of footage and thousands of photos, the content was also curated and categorized and used for a variety of additional outlets, from TV ads to social media posts, to in-store signage and more.

More than just a Brand Film, it was the creative content that fueled the refreshed Kooyman brand essence and provided an emotional rallying cry with an eye to the next 85 years.