2025
Recipes for Success
Entrant
DataPath, Inc.
Category
Marketing & Promotional - Promotional
Client's Name
DataPath, Inc.
Country / Region
United States
DataPath's flagship product is a technology platform for benefits administration called DataPath Summit. To promote the platform's versatility and multiple uses, we sent a flip-style, wire-bound recipe booklet called "Recipes for Success" to our target audience of third-party administrators. Each page dealt with a different type of benefit that could be administered using the platform, and various cooking/cookbook terms were incorporated into the copy.
Credits
Entrant
Guangxi Normal University , All—China Federation of Returned Overseas Chinese
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant
Ray Claxton, Bianca Yardley, Thomas Patten
Category
Advertising - Print Advertising (Single)
Country / Region
United States
Entrant
Agency Guacamole
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant
AARP Brand Creative Services
Category
Publication - Annual Report
Country / Region
United States