2025
Entrant Company
Category
Client's Name
Country / Region
Washers are essential components in threaded fasteners, serving as large bearing surfaces to protect materials from damage during tightening. Typically hidden within designs, they serve a purely functional role. This project introduces a subtle "twist," reimagining the conventional washer by drawing inspiration from the way wood glue is squeezed out during application. The result is a design that remains practical while adding a tactile, intuitive element to the assembly process.
The metal washer emulates the fluidity of glue, enabling installation with a simple twist that mirrors the act of applying glue, transforming assembly into an intuitive experience. This process not only secures the stool but also shapes the seat’s gentle curvature, naturally conforming to the body's contours for both comfort and elegance.
Credits
Entrant Company
AARP Brand Creative Services
Category
Marketing & Promotional - Poster (Series)
Country / Region
United States
Entrant Company
Zbra Studios
Category
Website - Consulting
Country / Region
United States
Entrant Company
Heritage Commission
Category
Event - Cultural
Country / Region
Saudi Arabia
Entrant Company
AARP Brand Creative Services
Category
Website - Microsite
Country / Region
United States