Citadel Town Hall 2024

Citadel's 2025 Town Hall was created to engage and motivate Citadel employees, encouraging them to achieve a record year in 2024. The video highlighted the firm’s core values of resilience, innovation, and maintaining a competitive edge, while motivating employees to continue their pursuit of excellence in all aspects of their work.


The video was aimed at Citadel’s workforce of around 3,000 employees, which included a highly educated group—50% with advanced degrees and over 250 PhDs. The team was globally diverse, with employees from 90 different nationalities. The video catered to both in-person attendees at the Town Hall and those viewing remotely across multiple time zones.

This 2024 production debuted at Citadel’s annual Town Hall meeting as the opening video. Its tone shifted from a quiet, introspective start to an inspiring, energized conclusion, setting the stage for the meeting and the year ahead. The video premiered in a darkened room and gradually transitioned into a more dynamic atmosphere, mirroring the theme of overcoming challenges and seizing opportunities. The video was shown to an audience of 1,000 employees in person, while the rest of the workforce participated remotely, making the event a truly global experience.


The video debuted to the live audience on June 4, 2024, marking the beginning of the Town Hall and setting the tone for Citadel’s ambitious goals for the year.


The primary objective of the 2024 Town Hall was to inspire Citadel’s employees to embrace a mindset of perseverance and fearlessness in the face of challenges. Through powerful storytelling and visuals, the video reminded viewers that, regardless of obstacles, they could overcome and push through barriers to achieve outstanding success. The video reinforced Citadel’s values, encouraged individual and collective achievement, and conveyed the powerful message that nothing was impossible when the team was unstoppable.