2025
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Client's Name
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About The Entry
Created by Orci and It Gets Better in partnership with Rabble Games, Perfectly Queer is a gamified conversation guide, an accessible and much needed sex education resource designed to help queer youth in need—with its accompanying deck of 190+ cards featuring 140 different questions—that touches on everything from personal identity to queer sexual wellness and intimacy.
Designed from the ground up to make queer wellness conversations easier to start and less awkward to navigate. Gameplay includes original character illustrations and iconography developed to showcase the diversity of the LGBTQ+ community, as well as four color-coded conversation categories with unique tonalities and gameplay mechanics. With specific intersectional discussion prompts and a bilingual glossary designed to solve the unique challenges faced by multicultural queer youth.
Perfectly Queer uses thoughtful guides and questions to not just enable, but encourage players to share and discuss the queerest aspects of themselves–all about sparking IRL dialogue, making meaningful connections, and forming community.
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CAA Club Group
Category
Strategic Program - PR Campaign
Country / Region
Canada
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Zhonghe Yunke Information Technology Group Co., Ltd.
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Website - Employment
Country / Region
China
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Hot Frog Print & Media
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Website - E-Commerce
Country / Region
United States
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School of Design and Art, Shenyang Aerospace University
Category
Mobile App - Augmented Reality
Country / Region
China