MUSE Silver

2025

Perfectly Queer

Entrant Company

Orci

Category

Branded Content - Game / Application

Client's Name

It Gets Better

Country / Region

United States

Created by Orci and It Gets Better in partnership with Rabble Games, Perfectly Queer is a gamified conversation guide, an accessible and much needed sex education resource designed to help queer youth in need—with its accompanying deck of 190+ cards featuring 140 different questions—that touches on everything from personal identity to queer sexual wellness and intimacy.

Designed from the ground up to make queer wellness conversations easier to start and less awkward to navigate. Gameplay includes original character illustrations and iconography developed to showcase the diversity of the LGBTQ+ community, as well as four color-coded conversation categories with unique tonalities and gameplay mechanics. With specific intersectional discussion prompts and a bilingual glossary designed to solve the unique challenges faced by multicultural queer youth.

Perfectly Queer uses thoughtful guides and questions to not just enable, but encourage players to share and discuss the queerest aspects of themselves–all about sparking IRL dialogue, making meaningful connections, and forming community.

Credits

CEO / ORCI
Marina Filippelli
SVP, Executive Creative Director / ORCI
Diego Andrade
Creative Director / ORCI
Jason Cary
Sr. Art Director / ORCI
Stephany Reyes
Sr. Brand Strategist / ORCI
Yendy Rojo
Account Coordinator / ORCI
Rosa Calixto
SVP, Media Director / ORCI
Randy Gudiel
Digital Media Supervisor / ORCI
Rana Riad
SVP, Creative Director of Production / ORCI
Allen Pérez
Illustrator / ORCI
Camila Abdanur
Executive Director / It Gets Better
Brian Wenke
Sr. Director, Marketing & Communications / It Gets Better
Ross Von Metzke
Deputy Director / It Gets Better
Justin Tindall
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