2025
Entrant Company
Category
Client's Name
Country / Region
Let’s talk about one of the biggest cons in the history of bedtime thread count.
Big Bedding has been spoon-feeding us this fairy tale that higher thread count equals better sleep. 3000-thread-count?
Please. That’s not a bed sheet, that’s a woven lie.
So, we did what any self-respecting disruptor would do: we torched the myth, wrapped it in 100% reality, and gave the people what they actually need—super comfy sheets, no BS attached.
Our ad takes viewers on a journey into a fantasy fairy tale where big beddings tries to dazzle the masses but Keith and Becky were having none of it. They’re too smart for big bedding and make decisions on their own without getting duped.
They simply want to sleep better without the nonsense.
Entrant Company
Peixuan Yu (Lily)
Category
Experiential & Immersive - Kiosk
Country / Region
United States
Entrant Company
Travel Santa Ana
Category
Marketing & Promotional - Guide
Country / Region
United States
Entrant Company
Vox Creative
Category
Branded Content - Entertainment
Country / Region
United States
Entrant Company
CAA Club Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Canada