Digital Brand Awareness Campaign Targeting Mexico

The Mexican market is important to Santa Ana, and Travel Santa Ana wanted to generate awareness of our destination to attract visitors. Travel Santa Ana partnered with agency Orange 142 to develop an efficient campaign to draw visitors and create that awareness.
An awareness campaign was created that focused on critical cities with direct flight connections to
Southern California, including Mexico City, Guadalajara, and Monterrey. The campaign ran for three months, delivering “off-the-chart” results. Overall, 3,515,118 impressions were served to users in Mexico, and 68,818 clicks were returned to the website, for an overall CTR of 1.96%! The video instream had a completed view rate of 88.5% and a total of 286,912 completed views, for a:30 video that equated to 143,456 minutes or 2,391 hours!