2025
Entrant Company
Category
Client's Name
Country / Region
Choy is a collaborative gardening platform that transforms private gardens and fields into shared growing spaces, fostering community bonds through collective cultivation. It allows Hosts to share underused spaces while empowering community members to grow fresh, culturally cherished vegetables, often hard to find abroad, using smart insights and guided care. Choy offers the Chinese community a taste of home, connecting them to authentic produce and creating vibrant gardens where neighbors unite to cultivate together, bridging cultural divides and strengthening local connections.
Choy caters to urban dwellers seeking organic vegetables and busy individuals who open their gardens to the community. Hosts install a smart monitor that syncs real-time data to provide expert planting insights, while Gardeners use an intuitive app and its watch extension for step-by-step guidance in planning visits and nurturing plants. More than just an app, Choy fosters a dynamic ecosystem rooted in growth, sustainability, and cultural exchange, transforming individual gardens into communal hubs where everyone thrives together.
Community Impact & Vision:
Choy creates a space where individuals can collaborate through gardening, strengthening bonds within neighborhoods. By turning underused private gardens into communal fields, Choy encourages users to cultivate and share vegetables that are significant to their cultures. This collaborative approach fosters a deeper sense of belonging, particularly for those who want to reconnect with their roots while building connections with neighbors.
Technology & Smart Gardening:
Choy integrates a solar-powered smart detector that scientifically analyzes data and provides reliable insights for both hosts and gardeners. The device tracks key growing conditions and offers real-time feedback, helping users optimize their vegetable yields. Through the app and watch extension, Choy delivers intuitive, step-by-step guidance, making urban gardening easier and more accessible while fostering community collaboration.
Sustainability & Environmental Benefits:
By focusing on local, organic growing methods, Choy reduces the environmental impact of food imports and contributes to healthier urban spaces. The platform supports sustainability through shared gardening, while encouraging users to embrace eco-friendly practices and local produce.
Credits
Entrant Company
Sunny Idea (HK) Limited
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Hong Kong SAR
Entrant Company
Yes& Agency
Category
Video - Government
Country / Region
United States
Entrant Company
Mofilm
Category
Video - Self-Promotion
Country / Region
United States
Entrant Company
Ogilvy 4129 Turkey
Category
Social Media - Event / Live Event
Country / Region
Turkey