MUSE Platinum

2025

この黒のひと雫に世界が森呼吸。

Entrant Company

ReIZU Institute for the Creation of Business Human Resources

Category

Marketing & Promotional - Poster (Single)

Client's Name

Mother earth limited company 

Country / Region

Japan

「With a Single Black Drop, the World Breathes with the Forest」

The Izu Peninsula, our home, is a land shaped by fire, water, and time. In 2018, it was designated a UNESCO World Geopark for its extraordinary geological history. But beyond its landscapes, it is also home to a new industry—one that harmonizes tradition, innovation, and sustainability.

In this small town of 70,000 people, our city became the first in Japan to produce aroma oil from Kuromoji, pioneering a new path where nature and well-being are deeply intertwined.

Kuromoji is a rare and highly valued plant, cherished for its delicate fragrance and healing properties. Though used in traditional herbal medicine and aromatherapy for centuries, it remains largely unknown to the world. Through this project, we share its timeless beauty and redefine the relationship between nature and modern living.

Our process follows a complete cycle—harvesting Kuromoji with care, extracting its essential oils and floral water, and returning all residual materials to the forest. This ensures sustainability, aligning with the SDGs. Nothing is wasted; everything returns to the earth.

This design reflects that cycle. The droplet, reflecting the Earth itself, represents the balance of nature and the interconnectedness of all living things. The water ripple embodies harmony and regeneration, echoing the rhythm of life itself.

The contrast of deep black and gold illustrates nature’s raw power and refined elegance. Black signifies the wisdom of ancient forests, while gold represents the rare and precious gift of Kuromoji to the world.

This is more than a design; it is a statement—an invitation to believe that even the smallest dreams can create ripples across the world.

This is not just an oil. It is a promise—an enduring legacy of harmony between humanity and nature.

And with a single black drop, the world breathes once more.

Credits

ReIZU Institute for the Creation of Business Human Resources
Yosuke Sugiyama
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