MUSE Platinum

2025

Internet Governance Forum

Entrant Company

SWING

Category

Video - Government

Client's Name

Digital Government Authority

Country / Region

Saudi Arabia

The United Nations has chosen Riyadh, the capital of the Kingdom of Saudi Arabia, to host the 19th edition of the Internet Governance Forum (IGF) 2024. Organized annually by the United Nations, the forum brings together global experts to discuss and shape international policies and directions on the latest developments in internet governance, fostering collaborative agreements among governments, the private sector, and the nonprofit sector.
The forum aims to address policy issues related to internet governance, exchange experiences, share best practices, identify emerging digital challenges, and develop solutions to enhance international cooperation and raise awareness.
A Creative Representation of Order and Governance in the Digital Space
To highlight the importance of order and governance, the Digital Government Authority, in collaboration with Swing Creative Agency, has produced an innovative video that illustrates the necessity of structured systems and regulations. Systems establish clear rules that unify interactions, while governance delineates boundaries—both of which are essential in every aspect of life.
From aviation, transportation, and logistics to trade, healthcare, and food safety—every field relies on organized systems. Even the internet requires governance to ensure accessibility, security, and safe usage. The internet is a vast space enabling communication, knowledge sharing, and global connectivity, becoming an integral part of our daily lives. Thus, having a well-structured governance framework is crucial to maintaining its integrity and security.
A Cinematic Exploration of Systems in Action
Through various scenes, the video presents real-world examples of intricate systems and procedures that create security and stability, making complex concepts more tangible for viewers.
The opening scene depicts the impossibility of safe air travel without a strict and precise system. Viewers witness the hidden efforts and intricate mechanisms that ensure seamless and secure flight operations.
The next scene transitions to road systems, where despite heavy traffic, vehicles move smoothly due to well-regulated traffic signals that organize the flow.
The video then showcases multiple aspects of order and governance in daily life, emphasizing how structured systems simplify and secure our world.


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