2025 Taiwan Lantern Festival in Taoyuan ╳ Attack on Titan IP

The Colossal Impact of Attack on Titan
2025 Taiwan Lantern Festival in Taoyuan╳ Attack on Titan IP Planning & Execution
Taoyuan embraces diversity and inclusivity, showcasing its unique charm as a tourist destination. The 2025 Taiwan Lantern Festival breaks traditional boundaries by incorporating world-class anime IPs, introducing an unprecedented experience to the festival. Building on our successful track record in anime-themed events, we are collaborating with Japan’s globally renowned anime, Attack on Titan, to create a never-before-seen visual spectacle—featuring a colossal Titan inflatable installation, themed photo zones, and immersive exhibition elements. This integration transforms the festival from a celebration of light art into an innovative landmark where urban and anime cultures merge.
As a phenomenon-level classic, Attack on Titan has sparked worldwide discussion with its gripping narrative of humanity’s struggle against Titans, profound themes, and emotionally powerful storytelling. This exhibition takes inspiration from the anime’s urban setting, designing the Titan installations as "hidden landmarks" that suddenly emerge in the city skyline. This unexpected appearance resonates with fans’ expectations, and when the Titans are illuminated, it creates a stunning surprise that ignites a viral sensation across social media—becoming a major highlight of this year’s Lantern Festival.
The 2025 Taiwan Lantern Festival in Taoyuan was a great success, with a total attendance of over 20.3 million visitors and an economic impact of 27 billion NTD.