Eat Pizza: A Pizza for Everywant Campaign

A pioneer. The first of its kind. To localize the arrival of the original 10-inch rectangular pizza brand for the Philippine market, Space Sheep Media Lab Inc. positioned Eat Pizza around what it does best — bringing a variety of flavors into the spotlight with the message that everyone can have a bite without compromising their favorite flavors.
By incorporating pop culture references into the A Pizza for Everywant campaign, the Facebook page achieved 2.3 million reach, 2.9 million views, and 4,000 content interactions within one month of launching. It also gained 213 new followers, marking a 30% increase since the start of the year. This proves that a well-crafted reference to South Korean pop culture, when paired with the right audience appeal, doesn’t just get you a slice — it gets you the whole audience share.