MUSE Silver

2025

GAIA HYPOTHESIS

Entrant Company

Tsinghua University

Category

Experiential & Immersive - Public Art Installation

Client's Name

Jiawei Li, Changran Zhao

Country / Region

China

The "Gaia Hypothesis," proposed by the ecologist James Lovelock, suggests that Earth is a self-regulating complex system, where the biosphere, atmosphere, hydrosphere, and lithosphere interact to maintain the planet’s life-supporting system. However, human activities are disrupting this delicate balance, leading to ecological crises such as climate change and the loss of biodiversity.

The artwork involves physical feature extraction, model creation, data transformation, and scenario prediction using the "Forest area (% of land area)" dataset from the World Bank's open database. It projects the global forest area changes from 1990 to 2060. Through a cross-media sensory experience, the artist invites the audience to reflect on the irreconcilable challenges between human activities and ecological crises. In a pre-set future scenario, when a viewer touches the "Earth's surface," the installation creates a particle-shattering effect, symbolizing the destructive impact of human activity on the Earth's ecosystem. This touch is not just a physical interaction but also a symbolic farewell.

The artist hopes this work will encourage a re-examination of the relationship between humans and nature, urging action to save the fragile life-supporting system.

Credits

Tsinghua University
Zhiyong Fu
More Silver Winners
Integrated Marketing
2025
MUSE Advertising Awards - Redefining Energy Efficiency- Disrupting Global Technology

Entrant Company

NameStormers

Category

Integrated Marketing - Rebranding

Country / Region

United States

Event
2025
MUSE Advertising Awards - artist
Qianying Zhu

Entrant Company

Freelancer

Category

Event - Art

Country / Region

United States

Website
2025
MUSE Advertising Awards - Big Brothers Big Sisters
Big Brothers Big Sisters of Richmond

Entrant Company

Director

Category

Website - Nonprofit

Country / Region

United States

Mobile App
2025
MUSE Advertising Awards - Eva: An AI Financial Advisor Specialized in ADHD

Entrant Company

Miami Ad School Madrid

Category

Mobile App - New Category

Country / Region

Spain

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy