MUSE Gold

2025

2025 Hsinchu Lantern Festival: Everything Snake-tacular!

Entrant Company

Hsinchu City Government

Category

Event - Cultural

Client's Name

Hsinchu City Government

Country / Region

Taiwan

In celebration of the Year of the Snake in 2025, the Hsinchu City Government proudly presents the 2025 Hsinchu Lantern Festival: Everything Snake-tacular! This enchanting light spectacle invites visitors to immerse themselves in a world where childlike wonder meets innovative technology, transforming the city into a captivating playground for families and friends.
At the heart of the festival is the stunning main lantern, "Colorful Serpent Splendor," a remarkable collaboration between talented emerging designer Yu-Wei Shen and the esteemed Hsinchu-based folk artist Pao-Chih Liu. This extraordinary piece showcases a kaleidoscope of geometric shapes and vibrant hues, weaving together a visual narrative that harmoniously blends traditional craftsmanship with contemporary artistry. As a symbol of hope and happiness, "Colorful Serpent Splendor" promises a heartfelt and forward-looking festive experience, igniting joy and inspiration in all who behold it. Join us for a celebration that transcends the ordinary and illuminates the spirit of the season!
In addition to the striking main lantern, the Hsinchu Moat is adorned with six imaginative light installations that significantly enhance the festival's narrative and invite interaction. Among these, "Shake It, Snake!" captivates visitors with its whimsical snake-shaped structure, which features swings and a stylish photo booth. This enchanting installation encourages guests to capture joyful moments of the festival within a beautifully framed circular backdrop, making it a perfect spot for memorable photographs.
Another standout piece, "Peanut Butter & Serpent Surprises," draws inspiration from Hsinchu’s beloved peanut butter and the enchanting imagery of a snake swallowing an elephant from *The Little Prince*. This installation weaves together local culinary charm and fantastical storytelling, crafting a delightful scene that sparks creativity and wonder. It offers a magical fusion of culture and childlike imagination, enticing visitors of all ages to explore and engage with the artistry on display.
The other installations at the festival are remarkable showcases of creativity and meticulous design. One standout piece, titled "Snake in Disguise," presents an endearing and whimsical fusion of a snake and a garden eel. This playful arrangement invites visitors to engage in an interactive guessing game.

Credits

Hsinchu City Government
More Gold Winners
Marketing & Promotional
2025
MUSE Advertising Awards - 2024 Purpose Prize Book

Entrant Company

AARP Brand Creative Services

Category

Marketing & Promotional - Brochure

Country / Region

United States

Event
2025
MUSE Advertising Awards - 2024 New Taipei City Indigenous Peoples Joint Cultural Event
Indigenous Peoples Department New Taipei City Government

Entrant Company

Indigenous Peoples Department New Taipei City Government

Category

Event - Cultural

Country / Region

Taiwan

Experiential & Immersive
2025
MUSE Advertising Awards - Sound Sculpt

Entrant Company

Yiqi Zhao

Category

Experiential & Immersive - Augmented Reality

Country / Region

United States

Marketing & Promotional
2025
MUSE Advertising Awards - Lucky Little Serpent

Entrant Company

Hangzhou Lanmeng Advertising Co., Ltd.

Category

Marketing & Promotional - Icon

Country / Region

China

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy