MUSE Platinum

2025

ALKEBULAN II

Entrant Company

Vitae Records

Category

Audio - Album / Collection

Client's Name

Matt B featuring Royal Philharmonic Orchestra

Country / Region

United States

‘ALKEBULAN’ [pronounced 'Al-keh-boo-lahn'. Translates to ‘Mother of Mankind’; ‘Garden of Eden’]: the ancient, indigenous name of our Motherland, Africa, prior to its colonization.

GRAMMY®-Winning Artist Matt B has returned with the sequel to his African-inspired album 'ALKEBULAN' (2023). Recorded in London at the legendary Abbey Road Studios and featuring the inimitable Royal Philharmonic Orchestra, 'ALKEBULAN II' explores the struggles, losses, and oppression of our ancestors and how these conflicts mirror Matt’s own personal journey in his life and career in the present day. The album offers a harmonious fusion between the rhythmic percussion of traditional African music, the soaring emotions of the orchestra, and deep, introspective narration from the art of spoken word. This musical blend takes the listener on an epic and theatrical voyage of sound and soul as Matt B unravels the layers of adversity and perseverance.

More Platinum Winners
Strategic Program
2025
MUSE Advertising Awards - ‘Lipting’ Sensory Signature

Entrant Company

Chuck Studios

Category

Strategic Program - Branding Refresh

Country / Region

United Kingdom

Website
2025
MUSE Advertising Awards - Honda Powersports Redesign

Entrant Company

Gravity Global

Category

Website - Home Page / Landing Page

Country / Region

United States

Branded Content
2025
MUSE Advertising Awards - Coach: Self-Expression Through Gaming

Entrant Company

Coach

Category

Branded Content - Influencer Marketing

Country / Region

United States

Advertising
2025
MUSE Advertising Awards - Sound of Flight
GE Aerospace

Entrant Company

Gravity Global

Category

Advertising - Use of XR & Emerging Technology (NEW)

Country / Region

United Kingdom