2024 Yunlin Straw Sauerkraut Festival project

The 2024 Dapi Straw and Pickled Mustard Festival was a culturally rooted creative event that redefined the meaning of rural identity through branding, immersive experience, and integrated marketing. With the theme “Fields of Happiness,” the festival blended agricultural heritage with community storytelling to shape Dapi as a model of culture, creativity, and sustainability.
Curated around the concept that “the entire village is a living art museum,” the event transformed rice fields and village spaces into a canvas of participation. Straw became large-scale installations, pickled mustard became a symbol of taste and memory, and everyday rural life became part of a shared exhibition. All artworks, products, and experiences were made from locally sourced natural straw, allowing creativity, art, and the environment to coexist in harmony.
This was more than a one-time celebration—it became a growing cultural movement. Held annually and evolving year by year, the festival has built strong cultural visibility and economic energy for the community. It now serves as an organic platform for rural regeneration, offering steady, long-term momentum for sustainable local development.
In 2024, the festival drew over 20,000 visitors—six times more than in previous years—bringing a remarkable boost to tourism, awareness, and local pride.
This is more than a festival. It is a living proposal—where creativity takes root in the land, and hope continues to grow with every season.