Soundstorm Music Festival

Soundstorm is the flagship event of MDLBEAST, a brand born from Saudi Arabia’s newly-liberated entertainment
landscape. In 2016, the Saudi government legalized public events, creating the foundation for MDLBEAST to launch
Soundstorm in 2019, transforming the region’s music culture. The festival quickly became a benchmark for
innovation in the region, serving as a platform for global superstars and rising regional talent alike.

MDLBEAST’s commitment to authenticity, collaboration, and disruption mirrors the dynamic cultural shifts happening
in Saudi Arabia, aligned with Vision 2030, which seeks to diversify the economy and elevate the Kingdom’s
entertainment sector. The festival blends Western and local influences, giving global artists a stage in Saudi Arabia
while promoting Saudi and regional talent.

A standout example of cultural nuance is the introduction of HER Zones in 2024, offering a dedicated space for
women to enjoy the festival in comfort and safety — an important gesture in line with Saudi Arabia’s progressive
social reforms.

The festival also prioritizes sustainability by adopting eco-friendly practices like renewable energy, greywater
recycling, and waste management, ensuring Soundstorm remains a leader in responsible event production. With
over $105M economic impact, $221.8M media value equivalency, and 4.63BN impressions, Soundstorm exemplifies
the power of entertainment to spark change — both culturally and environmentally.