WWE Experience Riyadh: Build a Superstar

This high-energy, first-of-its-kind multimedia experience developed in collaboration with TAIT lets visitors create and perform their own iconic WWE Superstar walk-on moment. Onstage and in the middle of the action, they get to fully embody an experience they’ve only ever witnessed as spectators.

Visitors use bilingual, WWE-branded digital kiosks to input their Superstar name. If they need an assist they can generate a name by spinning wheels pre-populated with brand-aligned verbiage and combine the results to create a larger-than-life alter ego alias.

Elaborate montages depict the visitor’s backstory, placing them in the grand lineage of WWE lore and creating an equally rich and inviting experience for fans and newbies alike.

Visitors further customize their experience by choosing their own fonts, colors, background aesthetic–including Riyadh-specific graphics–and walk-on music from hundreds of variants. This next-level creative control lets them realize their unique vision for their Superstar moment.

Cue the lights, power-on the fog machines, roll cameras; it’s finally the moment when visitors’ personalized elements dramatically combine to turn their WWE walk-on fantasy into a reality. They’re the star of an experience that couldn’t happen without them–that’s real immersion.

We deployed reliable technology to deliver a complex, high-energy production that runs smoothly, on its own, and with a high throughput–1 guest every 15 seconds–from half a world away. Each choice visitors make must quickly populate their walk-on set and dramatically synchronize with lights, fog, and cameras. A multi-camera set-up captures each Superstar’s walk-on and, in the brief moments while visitors exit the stage, the footage is digitally edited and automatically pushed to a video vendor for purchase and sharing, creating a value-added moment for visitors and the WWE alike.