Canada

2019

Meant for the Road

Entrant Company

Haste Post-haste

Category

Video

Client's Name

Westcan Bulk Transport

Sub-Category

Transportation

Don't ask me though, you are educated; I'm just a driver. Just a driver, was a common theme amongst the employees interviewed for the Meant for the Road campaign with Westcan Bulk Transport. The lack of respect for this group not only exists outside the industry, but inside it as well. Society has developed a false, and negative perception of truck drivers - a stigma internalized by the drivers themselves.

Meant for the Road was launched not only as a recruitment campaign, but as an attempt to elevate the driving industry as a whole? presenting a more accurate portrayal of what it is to be a driver today.

Passion-ambition-skill-dedication-family. The full video campaign was launched online across Facebook, Google Display, Instagram, YouTube, and a dedicated landing page. On YouTube alone, the video component received over 400,000 views.

Credits

Christian Dendy
Grant Currie
Sara Ferguson
Dale Bochon
Erika Navarra
Back Road Productions
Christian Dendy
Grant Currie
Sara Ferguson
Dale Bochon
Erika Navarra
Production Company
More Silver Winners
2019
United States

Entrant Company

Bospar

Sub Category

PR Campaign

2019
Singapore
AIA Singapore Pte. Ltd.

Entrant Company

Hamilton & Sherwind Pte. Ltd.

Sub Category

Children

2019
United States
Bimbo Bakeries USA/Marinela USA

Entrant Company

Legion Advertising LLC

Sub Category

Online AD Campaign

2019
United States

Entrant Company

Leroy & Rose

Sub Category

Poster Single