2025
Entrant Company
Category
Client's Name
Country / Region
Timeless Grove is an integrated, immersive experience system that combines digital interaction with urban space revitalization. By redefining scenes and services, it transforms the historic Nanjing Watch Factory site into a smart park experience that blends historical memory, green behavior incentives, and community interaction. Through a dedicated mobile app, Timeless Grove integrates site renewal with a digital navigation system, creating a new interactive relationship between people and space.
Users access the system by scanning QR codes at the entrance, unlocking interactive missions and recommended routes tailored to real-time conditions and personal preferences. The app encourages environmentally conscious behaviors through gamified challenges such as walking, sorting waste, and participating in community tasks, rewarding users with redeemable carbon points for discounts at vendors or contributions to park development. This incentive-driven model fosters sustained participation in sustainability.
Cultural storytelling comes alive through augmented reality. By scanning QR codes throughout the park, visitors can use AR technology to compare the past and present of historical landmarks. This feature provides AR reconstructions and historical images, overlaying virtual and physical landscapes so users can experience the site’s temporal evolution firsthand. This heritage exploration spans the entire visit, transforming industrial heritage into an interactive and immersive narrative experience.
The app features a modular, card-based interface with voice guidance to ensure accessibility for users of all ages and technical backgrounds. Timeless Grove seamlessly embeds digital interaction into space layouts and user behaviors, offering an innovative approach to industrial heritage preservation and revitalization. Through the fusion of people, place, and technology, it reshapes the interactive relationship between individuals, nature, and shared public spaces.
Credits
Entrant Company
Eric Tom & Bruce
Category
Video - Children
Country / Region
Australia
Entrant Company
Fang Nan
Category
Mobile App - Services
Country / Region
United States
Entrant Company
FORUM GROUP - YOUR BRANDBUILDER
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Germany
Entrant Company
Initium Health
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States