MUSE Gold

2025

My Drama: Watch shorts movies

Entrant Company

HOLYWATER

Category

Mobile App - Video Streaming Services

Client's Name

My Drama

Country / Region

Cyprus

My Drama, a vertical streaming app, featuring minute-long, interactive series to fit everyone’s busy agenda.

Vertical series with multiple plot twists per episode have become a phenomenon, capturing the attention of millions of viewers worldwide. My Drama has 6.8M monthly active users, 56 titles in its library, and 10M views on its most popular shows.

My Drama offers a diverse catalog of genres—including romance, thriller, and fantasy—with new episodes released daily to keep audiences continuously engaged. With the recently launched AI Companion, viewers can go beyond just watching—they can chat with their favorite characters and become part of the story.

Since its launch in March 2024, My Drama has become the #1 vertical streaming platform among U.S. and European companies, and ranked among the global top 5 by number of downloads. In April 2025, My Drama got nominated for the Webby Award in category of Best Streaming Service - ranked right near Hulu, Netflix and Apple TV. Its impact on redefining the future of entertainment has already been recognized by Forbes US, TechCrunch, and Maddyness.

By combining technology with creativity, My Drama gives creators a global stage and invites audiences to become part of the story. With a vision that imagination is the only limit, My Drama is shaping the future of entertainment.

More Gold Winners
Social Media
2025
MUSE Advertising Awards - Bridge My Return
Bridge My Return

Entrant Company

Copper Giants

Category

Social Media - Ad Campaign

Country / Region

United States

Mobile App
2025
MUSE Advertising Awards - Blueline: Bridge Trust between Citizens and Law Enforcement
New York Police Department (NYPD), Berkeley Police Department (BPD)

Entrant Company

Chunjia Ouyang, Qihang Zhang

Category

Mobile App - Government

Country / Region

United States

Event
2025
MUSE Advertising Awards - Hong Kong WinterFest 2024

Entrant Company

Hong Kong Tourism Board

Category

Event - Public

Country / Region

Hong Kong SAR

Branded Content
2025
MUSE Advertising Awards - Myst

Entrant Company

Su Li Design

Category

Branded Content - New Category

Country / Region

United States