2025
Entrant Company
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Client's Name
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This journey outlines a creative and transformative endeavor titled "Chou Chou." It focuses on empowerment through color transformation, delving into the process of self-discovery and self-expression through fashion. Drawing on personal experiences of childhood restrictions and societal pressures, the project aims to explore the shift from conformity to individuality in one's choice of clothing and colors.
Reflecting the creator's own experiences with parental restraint, social expectations, and personal growth, it examines the evolution of fashion choices from being limited to wearing pink, red, and white to developing a true preference for green, the color that represents the true self. Utilizing a combination of research and practice-based methods, this work aims to inspire individuals to break free from societal constraints and embrace their authentic selves through fashion.
Credits
Entrant Company
Quaint GmbH
Category
Branded Content - Microsite
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Switzerland
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THESE GUYS
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Outstanding Agency Awards - Outstanding Innovative Agency
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Czech Republic
Entrant Company
Explore
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Video - Travel
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United States
Entrant Company
Chunjia Ouyang, Qihang Zhang
Category
Mobile App - Government
Country / Region
United States