2025
Entrant Company
Category
Client's Name
Country / Region
This journey outlines a creative and transformative endeavor titled "Chou Chou." It focuses on empowerment through color transformation, delving into the process of self-discovery and self-expression through fashion. Drawing on personal experiences of childhood restrictions and societal pressures, the project aims to explore the shift from conformity to individuality in one's choice of clothing and colors.
Reflecting the creator's own experiences with parental restraint, social expectations, and personal growth, it examines the evolution of fashion choices from being limited to wearing pink, red, and white to developing a true preference for green, the color that represents the true self. Utilizing a combination of research and practice-based methods, this work aims to inspire individuals to break free from societal constraints and embrace their authentic selves through fashion.
Credits
Entrant Company
SPARK Creative & Creatalk
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
Vietnam
Entrant Company
AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.
Category
Experiential & Immersive - Virtual Reality
Country / Region
China
Entrant Company
Zbra Studios
Category
Website - Consumer Product / Services
Country / Region
United States
Entrant Company
New York Life Insurance
Category
Video - Internal Communication
Country / Region
United States