2025
Entrant Company
Category
Client's Name
Country / Region
This journey outlines a creative and transformative endeavor titled "Chou Chou." It focuses on empowerment through color transformation, delving into the process of self-discovery and self-expression through fashion. Drawing on personal experiences of childhood restrictions and societal pressures, the project aims to explore the shift from conformity to individuality in one's choice of clothing and colors.
Reflecting the creator's own experiences with parental restraint, social expectations, and personal growth, it examines the evolution of fashion choices from being limited to wearing pink, red, and white to developing a true preference for green, the color that represents the true self. Utilizing a combination of research and practice-based methods, this work aims to inspire individuals to break free from societal constraints and embrace their authentic selves through fashion.
Credits
Entrant Company
Ogilvy 4129 Turkey
Category
Social Media - Event / Live Event
Country / Region
Turkey
Entrant Company
Gravity Global
Category
Marketing & Promotional - Illustration
Country / Region
United Kingdom
Entrant Company
TZ811Design
Category
Mobile App - Education
Country / Region
United States
Entrant Company
Parks and Street Lights Office, Public Works Department, Taipei City Government
Category
Integrated Marketing - New Category
Country / Region
Taiwan