MUSE Gold

2025

Haruru BuBBle IP

Entrant Company

Freelance

Category

Marketing & Promotional - Character Design

Client's Name

Country / Region

China

Haruru BuBBle IP was born out of the designer's deep observations and reflections on the emotional challenges prevalent in modern society. In a fast-paced, high-pressure world, many people feel overwhelmed by anxiety, self-doubt, and inner exhaustion, desperately seeking an outlet for these pent-up feelings. Meet Haruru BuBBle—an artistic creation designed to foster emotional awareness and self-acceptance through its warm and soothing presence. More than just an adorable character, this IP embodies the designer's vision of spreading social warmth, offering emotional companionship that empowers individuals to embrace their inner worlds, rebuild their identities, and honor their "emotional rights" with kindness and dignity.
Haruru BuBBle has an inviting and approachable appearance, characterized by a soft pink tone, rounded contours, and a bubble-like texture. Pink, known for its calming psychological effect, complements the character's iconic smile and minimalist, friendly facial features, amplifying its healing charm. Subtle highlights on its body evoke the ethereal shimmer and lightness of bubbles, subtly hinting at emotional release and renewal. Derivative designs incorporate elements like stars and flowers, creating a dreamy, hopeful atmosphere and establishing a cohesive yet multi-layered visual identity.
The core challenge lay in authentically portraying negative emotions without sacrificing Haruru BuBBle's innate warmth. Resolving this conflict, the composition features delicate "emotional tension," positioning Haruru BuBBle as a beacon of hope that transforms distress into a positive expression. This approach creates harmony within the conflict, not only enriching the visual narrative but also ensuring that the theme of healing remains rich, nuanced, and far from one-dimensional. As a result, Haruru BuBBle IP not only resonates with those experiencing pain but also uplifts them, rekindling their inner courage to face tomorrow.

Credits

Chenxi Liu
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