Avalaunch Media Digital Marketing Agency Identity Rebrand

Avalaunch Media is a leading digital marketing agency in Utah. Our visual identity had been in place for about a decade but needed a refresh. After sponsoring a concert event at Park City, we realized our logo was not working — it was not able to be read amid the other bolder logos. Our website, like the story of the cobbler's shoe (it never gets the attention because customer needs come first) was also dated and in need of an overhaul. With this in mind, we embarked on a mission to: refresh our logo and make it stand out in the crowd; refine our corporate typography and color palette; and introduce new photography and ambient imagery styles. We then applied our beautiful new visual identity to our website, which underwent a complete redesign and rebuild.