MUSE Silver

2025

The Breathing Walls

Entrant Company

Pangram Labs

Category

Experiential & Immersive - New Realities

Client's Name

Country / Region

United States

“The Breathing Walls” is an experiential artwork that explores one’s emotion in connection to transformative surroundings. This interactive experience allows participants to form a unique hui-style labyrinth of their minds using their brainwaves. The participant wears an EEG headset. Their emotion drives geometric transformations in the architecture and atmospheric changes in the environment. The experience progresses from the outer labyrinth towards its center. It gradually reflects the participant’s stress, attention, excitement, and relaxation. External forms of architecture cast and merge with the participant’s inner mind journey.
We aim to break the boundary between the mind and its external expression — transforming intangible emotions into perceptible, architectural forms. In this experience, emotions are not merely visualized, but materialize into space itself, forming a new kind of reality that is co-authored by the participant’s inner state.

Credits

Creative Technologist
Lu Lyu
Creative Technologist
Heidi He
More Silver Winners
Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Pulse Of The Machine

Entrant Company

Yuan Qu & Wanqing Hu

Category

Experiential & Immersive - Games (NEW)

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - Darryl's Journey | An Opportunity Enterprises Story

Entrant Company

Initium Creative

Category

Video - Nonprofit

Country / Region

United States

Advertising
2025
2025 MUSE Creative Awards Winner - Farthest Star Sake
Farthest Star Sake

Entrant Company

Copper Giants

Category

Advertising - Point of Purchase

Country / Region

United States

Website
2025
2025 MUSE Creative Awards Winner - Designing for Precision: A Unified UX for R&D Innovation

Entrant Company

Cypris

Category

Website - SaaS (NEW)

Country / Region

United States