2019

ICG Identity

Entrant

Haste Post-haste

Category

Corporate Identity - Brand Identity

Client's Name

International Chemical Group

Country / Region

Canada

Gallery

MUSE Creative Awards Winner – ICG Identity by Haste Post-haste (Image 1)

MUSE Creative Awards Winner – ICG Identity by Haste Post-haste (Image 2)

MUSE Creative Awards Winner – ICG Identity by Haste Post-haste (Image 3)

MUSE Creative Awards Winner – ICG Identity by Haste Post-haste (Image 4)

MUSE Creative Awards Winner – ICG Identity by Haste Post-haste (Image 5)

About The Entry

Who we are. What we do. Who we serve. Inspired by chemical atomic structure, the identity represents a foundational element of the brand; starting at the core and building outwards methodically with intentional calculation. With the centre ring representing the core of the business, the middle symbolizing the product and service offering and the third for the consumer, the two interior rings remain stable and unchanged while the third changes color to identify the different regional service units.