2025
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[ Outline ]
The art of Yi-Ge is an essential part of Beigang’s Mazu cultural activities. The exhibition begins with the history of Yi-Ge, creates an immersive experience that takes the audience from the past to the future, engages with the religious parade, emphasizes how Yi-Ge is preserved and developed in modern society, and demonstrates its profound impact on social culture and local identity.
[ Remarkable Points ]
Cultural Preservation – Promoting the heritage of Beigang's Yi-Ge through design and technology.
Immersive Experience – Combining exhibition and live parades, attracting over 100,000 participants.
Craft and Innovation – Fusing craft and design to promote cultural identity and heritage.
[ Background ]
Beigang Yi-Ge, a parade of the fusion of art and faith. Originating from the Han Dynasty in China, Yi-Ge has evolved over centuries, blending religious belief with craftsmanship. As Mazu worship grew, Beigang's Yi-Ge became Taiwan’s only ongoing live-costumed parade, valued for its heritage, education, and tourism. However, Beigang’s Yi-Ge now faces the risk of losing its cultural significance. The "Divine Crafts of Yi-Ge" exhibition showcases the beauty of Yi-Ge while guiding the audience to understand its rich history and faith, helping preserve and pass on this valued tradition.
[ Design Concept & Achievements ]
The "Divine Crafts of Yi-Ge" exhibition combines an exhibition and a live parade to show the history, craftsmanship, creativity, and global perspective of Beigang Yi-Ge. It successfully changes the public’s traditional perception of Yi-Ge, achieving both cultural preservation and creative innovation.
Origins – Uses infographics to trace Yi-Ge’s cultural roots.
Crafts – Highlights ten heritage crafts and their symbolic value.
Future – Student designers bring new imagination and fresh interpretations to Yi-Ge.
Fantasy – Fuses art and technology to create an immersive interactive experience, engaging over 8,000 participants.
Parade – Transforms the exhibition into a real-life activity that attracts over 100,000 visitors, realizing the revitalization and continuation of traditional culture.
Credits
Entrant Company
Tom, Dick & Harry Creative
Category
Video - Powerpoint
Country / Region
United States
Entrant Company
Yuwei Liu
Category
Publication - Book
Country / Region
United States
Entrant Company
Qihang Zhang
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Social Media - Entertainment
Country / Region
United States
Entrant Company
Anthro-Tech
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Website - New Category
Country / Region
United States