Visa Cash App RB Formula One Team LinkedIn Campaign

McGuffin was asked to execute a global promotional campaign that trumpeted Visa’s new sponsorship of the Visa Cash App RB Formula One Team and promoted its Visa Fleet products and mobility payment solutions for B2B targets including F&M Corporates, Financial Institutions/Issuers and Fintechs. McGuffin worked closely with Visa’s marketing and sponsorship teams to develop global LinkedIn assets that created logical connections between the professional racecar fleet and corporate fleets, all the while demonstrating the exhilaration of racing.
The creative included five animated ads, distributed as paid ads as well as organic posts. These are the top three paid ad campaign performers:
1.) “Transport Truck” Captivating motion as the racecar’s transport truck, featuring an image of driver Yuki Tsunoda, rolls by with common fleet attributes: Powerful. Agile. Efficient. Secure. A comprehensive payment solution that helps fleets stay in the fast lane.
2.) “Stay on Course” Three vehicles scramble across the screen, including the Visa Cash App RB Formula One Team racecar. Supers emphasize features that help fleets achieve peak performance.
3.) “Winning In Common” The racecar and a fleet van speed across the frame, showing common attributes like power, strength and versatility – all parts for a winning payment solution in Visa Fleet.