Bee Odyssey Show

Bee Odyssey is an innovative digital project that transforms The Spectacle at MGM COTAI into a mesmerizing floral wonderland. This immersive experience features adorable dirigible bees fluttering and dancing through vibrant flower clusters under the world's largest indoor LED screens. The project aims to increase brand awareness, engage the audience, and provide an unparalleled immersive experience.
Bee Odyssey stands out due to its unique combination of cutting-edge technology and creative storytelling. The project leverages the GUINNESS WORLD RECORDS™ title-holding venue with the largest free-span gridshell glazed roof, featuring over 130 speakers and more than 700 LED lights. The vivid 3D animations and digital art on the LED screens create a dreamlike, colorful garden where guests can dance alongside the bees. Additionally, a collaboration with ByteDance introduced an AR filter on TikTok and DouYin, allowing guests to interact with augmented bees and flowers, enhancing their experience and engagement.
The primary goals of Bee Odyssey are to increase brand awareness, engage the audience, and provide an immersive experience. By creating a visually stunning and memorable experience, Bee Odyssey aims to elevate MGM's brand presence in the cultural tourism sector. The interactive elements, such as the AR filter and dirigible bees, are designed to captivate and engage visitors, encouraging them to share their experiences on social media. The project aims to offer an unparalleled immersive experience that transports guests into a fantasy world, leaving a lasting impression.
Bee Odyssey has achieved significant success and impact. The interactive AR filter on TikTok and DouYin has seen high levels of engagement. The integration of advanced technologies, such as 3D animations, digital art, and dirigible devices, has set a new standard for immersive experiences in cultural tourism. The visually stunning performance has enhanced MGM's reputation for innovation and excellence in the entertainment industry.