McGuffin Creative Group

McGuffin is a company inspired by a concept, and named for a cat. Twenty years ago, the firm was a brand-new, micro-sized advertising agency spun off from its sister company, created to handle the project-based work its progenitor was veering away from. The new firm needed a name to go with its seemingly outsized purpose: to be a creative catalyst for making clients’ marketing goals a reality. The name came when president Chris Sculles attended a dinner in New York City, which was home to a cat named McGuffin. Chris’s host explained that the cat was named for a film industry term coined by Alfred Hitchcock—the thing in a narrative that sparks the action. And so McGuffin Creative Group got a moniker that matched its mission.
Since then, neither the name nor the purpose has changed. While our client roster and employee count has grown, McGuffin continues to focus on being the thing that sparks the action—the partner our clients turn to year after year for smart work that gets real results. Our business is built both on long-term client relationships and referrals from the many marketing professionals who trust us to bring those referrals the same level of care, creativity and attention they’ve come to expect.
We help our clients do what they do best: empower people to make better decisions around the pivotal moments in their lives. With specialization in finance and healthcare, we’re committed to clients investing to grow their brands, maximize market impact and connect with customers seeking clarity in the midst of complexity.
Made up of 23 dedicated employees, we work with clients like Visa, Mayo Clinic, Northwestern Mutual and more to bring their websites, digital ads and print communications to life. We’ve won many industry awards for our work, including recently Indigo Awards, Communicator Awards and MUSE Creative Awards. We are especially proud of our 6 year average employee tenure (2x the industry average) and our McGuffin Grant program in which we provide $30K in creative services to a nonprofit organization helping people or the planet every year.